Signal House A2P 10DLC: approval times and costs

Signal House says it approves A2P 10DLC campaigns in as little as 48 hours for high-volume customers (500,000+ segments a month) and within 72 hours on pay-as-you-go accounts. Its registration FAQ lists $4.50 per brand verification attempt, a one-time $15 campaign charge, and $1.50/month for a low-volume campaign or $10/month for a standard campaign. These are vendor-published charges and timing claims. Signal House also confirms a $15 low-volume campaign resubmission charge; registry charges alone do not establish your bill.

Sponsored by Signal House. APIScout retains independent editorial control. This guide draws on public documentation and Signal House’s factual clarifications; we did not test registration or sending.

Planning question	Documented answer	What to confirm
How soon can I send?	Signal House lists times from submission to sending of ≤72 hours for pay as you go and ≤48 hours at 500,000+ segments per month.	Your tier, clock start and readiness of the sending number.
Who handles registration?	Signal House says it registers the brand and campaign for you.	Who owns corrections and progress updates.
What will registration cost?	Signal House lists $4.50 per brand verification attempt, $15 once per campaign, and $1.50/month for low-volume or $10/month for standard campaigns.	Your registration category, applicable vetting and resubmission costs.

Sources: Signal House pricing, its approval service page, and The Campaign Registry’s fee schedule, Exhibit A.

What “approved” needs to cover

A2P 10DLC concerns business messaging over local ten-digit numbers. TCR distinguishes the brand sending messages from the campaign describing their use. Businesses normally register through a Campaign Service Provider rather than directly with TCR. TCR’s registration explanation.

Signal House says sole proprietors can register with a valid EIN, but it does not support SSN-based registration. Its public guide discusses SSNs; the company’s clarification narrows that guidance. TCR’s separate sole-proprietor category is for applicants without an EIN.

For launch planning, track three milestones: brand verification, campaign review and number association. TCR explains that campaign review is handled by connectivity partners and their upstream partners, and that number association happens outside TCR. A campaign identifier alone does not establish that your number is ready. TCR CSP user guide, campaign registration.

Carrier requirements continue after onboarding. T-Mobile says non-consumer messages must belong to an approved campaign and remain subject to compliance and monitoring obligations. T-Mobile’s messaging policy.

Signal House describes its pricing-page estimate as submission to sending. Ask for your number’s progress through those milestones. Keep that status separate from whether your application accepts an API request or a recipient receives a message.

How to read the approval-time claims

Signal House’s landing page promotes a 48-hour possibility. Its pricing page distinguishes account tiers, while its supplied approval guide describes two business days under favorable conditions. These statements use different qualifiers and units; they do not establish one deadline for every submission. Signal House approval guide, pricing.

Ask whether the clock begins with your first submission or only after all required information passes an initial check. Also clarify calendar versus business hours, treatment of weekends and what happens when corrections are requested. The public statements do not settle those details.

TCR says timing varies by use case and service provider. It directs rejected applicants back to their provider for the reason and a correction path. Build your launch plan around the status of your own submission, with room for revision, rather than the shortest advertised window. TCR campaign-review FAQ.

Separate registry fees from the customer quote

TCR’s published charges are fees in the provider’s registration system. They are useful reference points, but they are not a Signal House retail quote.

Registry fee category	Published USD charge	Scope
Brand registration	$4.50	Government, nonprofit, private-profit and public-profit entities; initial identity verification included.
Successful standard vet	$41.50	Additional vetting, when applicable; separate from brand registration.
Low-volume mixed campaign	$1.50 monthly	Applies to that campaign use case.
Marketing campaign	$10 monthly	Applies to that campaign use case.

TCR’s provider-facing schedule gives most campaigns an initial three-month commitment, with a political-use-case exception. A $10 monthly campaign therefore represents $30 owed by the provider across that minimum term before other charges. This does not establish the customer’s minimum term. The schedule also lists identity-resubmission and appeal charges. TCR fees and payment terms, Exhibit A.

Signal House’s registration-fee FAQ lists $4.50 per brand verification attempt, a one-time $15 campaign charge, and $1.50/month for a low-volume campaign or $10/month for a standard campaign.

Its pricing help article lists an $11 brand appeal. Signal House says standard vetting is required only at very high volumes and is charged separately. It describes throughput and compliance benefits for larger campaigns. Its campaign guide explains that additional vetting can increase standard-campaign throughput, but not Low Volume Mixed throughput.

Signal House says editing major information on an unverified brand costs another $4.50; other edits are free. An appeal without changing the submitted information costs $11. These are different actions: correcting brand information and appealing an unchanged submission.

Its campaign-submission guide describes updating and resubmitting rejected campaigns. Signal House confirms that initial campaign registration is a one-time charge, campaign appeals have no charge, and resubmitting a low-volume campaign costs another $15. The resubmission charge is separate from monthly renewal.

For its customer billing, Signal House says renewal is monthly, customers can cancel anytime without cancellation conditions, and fees already paid to carriers are non-refundable. That customer policy does not erase TCR’s provider-facing three-month commitment. Signal House confirmed the detailed edit, retry and cancellation terms directly for this guide; they are vendor statements, not APIScout test results.

Budget for number rental, messaging usage and carrier fees separately from registration.

Prepare the evidence before submitting

Start with the legal business identity. TCR tells US applicants with an EIN to match the legal name, EIN and address to their IRS registration. A trading name alone may not supply the identity information needed. TCR brand-registration guidance.

Then document the actual message program: what recipients sign up for, how they give permission, the messages they receive and how they stop them. CTIA’s principles call for clear opt-in disclosures, appropriate consent, accessible privacy information and respected opt-outs. They also describe keeping consent records. CTIA Messaging Principles and Best Practices, sections 5.1–5.2.

Use your real signup flow and representative messages when assembling that evidence. Have someone check that the campaign description matches the intended traffic before submission. This gives reviewers a coherent account of the program; it does not guarantee acceptance.

Decide what to resolve next

Use this launch checklist to identify the next action for your team.

Your situation	Next action
Business identity or consent flow is incomplete	Finish the evidence before relying on an approval estimate.
You need more throughput or must resubmit	Budget for applicable vetting, brand corrections and campaign resubmission.
Campaign is registered, but sending readiness is unclear	Confirm review status and number association with the provider.
Registration and costs are confirmed	Schedule application checks and recipient-delivery checks separately.

For application planning, APIScout’s guides to API authentication, error handling and webhook failures cover related integration work.

Discuss your A2P registration with Signal House.